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Child care market survey analysis


The research conducted by Morning Consult on behalf of the Bipartisan Policy Center seeks to understand: 1. Important factors that influence parents child care arrangement decisions 2. The child care arrangements used before and during COVID-19 3. Ideal child care arrangements before and during COVID-19 4. The impact of a COVID-19 vaccine on sending children back to a child care provider. Audience: Survey respondents were screened on having a child at home under the age of 5. For simplicity, throughout the report, this audience is referenced as ‘parents.’ Methodology: The survey was conducted from December 11-16 2020 among a national sample of 1,500 parents with children under the age of 5. The interviews were conducted online and the data weighted to approximate a target sample of parents with children under the age of 5 based on age, gender, educational attainment, race, ethnicity, and region. Results from the full survey have a margin of error of plus or minus 3 percentage points. (author abstract)

Resource Type:
Reports & Papers
Data Collector(s):
United States

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